Positive Signs

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  • Website & Development

Bringing signage, print and promotional products together in one online store.

One business. A much bigger offering.

Positive Signs helps businesses look professional through signage, vehicle graphics, commercial printing and branded promotional products. With a broad range of products and services to communicate, the website needed to do more than provide information. It needed to make the offering easier to explore, understand and buy. We set out to create a central online destination where customers could find products, easily find pricing and access the information they needed, while giving Positive Signs a stronger platform to grow its ecommerce offering.

Making a diverse product range easier to navigate

From commercial print and signage to branded apparel, drinkware and promotional merchandise, the website brings the breadth of Positive Signs’ offering into one connected experience.

Clear product categories, searchable products and dedicated service information help customers find their way to the right solution. Pricing and product details are presented online, making it easier to understand the options available and take the next step.

The structure also gives greater prominence to commercial printing and promotional products, supporting Positive Signs’ ambition to grow these areas of the business and position the company as a partner for more than small, one-off print jobs.

An ecommerce platform built for the business

Built on Shopify, the website gives Positive Signs a central place to manage products, pricing and key information. Rather than relying on disconnected information across different channels, the team has a platform designed to keep its online offering consistent and easier to maintain. Product listings and pricing options help customers make informed decisions, while the ecommerce functionality provides a more direct path from discovery to purchase. The platform also creates a foundation for ongoing improvements to product management and automation as the business evolves.

More than an online shop

The new website brings Positive Signs’ products, services and commercial ambition together in one place. It makes the full offering easier to discover, creates a more accessible way for customers to purchase products online and gives the team a platform to build on. The result is an ecommerce experience designed to support the next stage of growth - helping more businesses find the right products, present their brand consistently and get more from their relationship with Positive Signs.

More projects

We talk with the people commissioning, managing and using the website. We review what exists, what is getting in the way and what the organisation needs to achieve.