AI can only work with the evidence it can find.
We improve the content, structure and evidence that help search engines and AI systems understand when your business is relevant and credible.
Start with what can actually be found and verified
AI systems need clear information, identifiable expertise and evidence they can find, connect and verify.
- Be understandable. Make your organisation, services and expertise clear to machines.
- Be verifiable. Support important claims with useful content, named expertise and credible evidence.
- Keep testing. Measure the same questions over time and improve what can actually change.
services / AEO & GEO
What does AI need to understand better?
The answer might sit in your content, structure, authority or visibility. We find the gap before deciding what needs to change.
- AI search strategyA practical plan for the questions, entities, evidence and content your organisation needs to strengthen across search and AI answers.explore AI search strategy
- GEO auditA baseline review of where you appear, what systems can access and understand, and which gaps are limiting visibility.explore GEO audit
- Structured data & schemaSchema and semantic markup that make organisations, people, services, locations and relationships clearer to machines.explore structured data & schema
Start with what AI can see
We start with the questions that matter, then trace the answers back to the evidence behind them. That gives us something real to improve and something real to measure against.
Set the baseline
We test the questions your audience is likely to ask and record where your business appears, how it is described and what sources are being used.
Find what is missing
We look for the gap between what your business knows and what search and AI systems can actually understand and verify.
Strengthen the evidence
We improve the pages and signals that make your expertise clearer, more useful and easier to trust.
Test what changed
We run the same questions again to see whether visibility has moved and where the next opportunity sits.
Book a chat with us
We talk with the people commissioning, managing and using the website. We review what exists, what is getting in the way and what the organisation needs to achieve.
FAQs
Brand & identity questions
The practical questions behind planning and running your marketing.
What is generative engine optimisation?
Generative engine optimisation, or GEO, is the work of making an organisation's information easier for AI search and answer systems to understand, verify and use. It can involve content, technical structure, authorship, entities, structured data, internal links and evidence from other credible sources.
What is the difference between GEO and SEO?
SEO helps pages become discoverable and useful in traditional search results. GEO focuses on whether AI systems can understand, attribute and reuse the information when forming an answer. The foundations overlap, so GEO should strengthen sound SEO rather than operate as a separate trick.
Can GEO guarantee that an AI system will cite us?
No. AI systems choose and combine sources in ways no agency controls. GEO can improve the clarity, accessibility and credibility of the evidence available to those systems, then measure whether visibility changes across an agreed set of questions.
How do you measure visibility in AI search?
Firebrand can test an agreed set of questions across selected answer engines, record whether the organisation is cited or mentioned, and compare the result over time. Referral traffic, crawl access, cited pages and the quality of the answer add useful context to the visibility count.
Does our website need structured data for AI search?
Structured data helps machines identify entities and relationships, but it cannot replace useful visible content or independent evidence. Firebrand uses appropriate schema to describe information already present on the page and validates the implementation before launch.
Do we need to rewrite all our website content?
Usually not. An audit should identify which pages carry the most commercial or authoritative weight, where answers are missing and which content is difficult to extract or trust. Firebrand prioritises those gaps instead of rewriting the site for the sake of activity.
How long does GEO take to show a result?
There is no fixed timetable. Changes need to be published, crawled and incorporated into systems that update at different rates. Firebrand sets a baseline, records the implementation date and repeats the same tests over an agreed period so movement can be assessed honestly.
Can Firebrand help if we already have an SEO agency?
Yes. GEO work can sit alongside an existing SEO programme when responsibilities and data access are clear. Firebrand can focus on AI visibility, content structure, entities, authorship, schema or measurement while coordinating changes with the team responsible for technical SEO.