Checketts McKay Law
- Website & Development
- Design & Content
- Brand & Identity
Bringing a contemporary brand and digital presence to a well-established Central Otago law firm.
- Client
- Sector
A fresh perspective on an established firm.
Checketts McKay Law approached Firebrand to refresh its brand presence, strengthen its marketing and build greater awareness across Central Otago and the Southern Lakes. With an established reputation and strong community connections, the opportunity was to bring the firm’s identity and digital presence up to date while reflecting the experience, expertise and people behind the business.
Following an initial discovery workshop with key stakeholders, we developed an approach encompassing a brand refresh, a new website and a digital marketing strategy designed to position the firm as contemporary, approachable and well connected to the communities it serves.
Bringing the brand to life online
The new website provides a bespoke digital experience, bringing the refreshed brand identity through every element of the design. With a considered look and feel, clear content structure and full responsiveness across devices, the website makes it easier for prospective and existing clients to explore the firm, its people and its legal services. Integration with Facebook and LinkedIn also creates stronger connections between the website and the firm's wider digital presence, supporting a more consistent brand experience across channels.
Building visibility through digital marketing
To support the launch of the refreshed brand and website, Firebrand developed and implemented a digital marketing strategy focused on increasing online visibility, driving website traffic and strengthening brand awareness. Paid digital media placements, including Google Ads, were introduced to help Checketts McKay Law reach relevant audiences and build visibility across its service areas. Working alongside organic digital activity, these campaigns provided another way for prospective clients to discover the firm and connect with its services.
A stronger platform for the future
The refreshed brand, new website and digital marketing activity bring Checketts McKay Law's expertise and local presence together in a more contemporary and connected way. The result is a digital platform that better reflects the firm, supports its ongoing marketing activity and helps strengthen its position as a trusted legal partner across Central Otago and the Southern Lakes.
build what comes next
Firebrand helps New Zealand organisations work out what matters next, then brings the right capability to make it happen.
