The Highlanders
- Website & Development
- Marketing & Advertising
- Design & Content
- Brand & Identity
A professional sports brand never stands still
- Client
- Sector
Creative support built for the pace of a Highlanders season
We're damn proud to say we partner with the Highlanders. Working alongside their marketing team, we create the campaigns, content and digital experiences that connect supporters with the team. From preseason membership activity to home-game advertising, stadium graphics and the website at the centre of it all.
Give every home game its own energy
Repeated formats do not have to mean repeated creative. Multiple billboard loadouts, digital variations, videos and match-day graphics allow each fixture to feel immediate while remaining clearly Highlanders. The system provides continuity across the season without letting the work become predictable or fatigued.
Work as part of the internal team
The strongest work comes from understanding what the Highlanders' marketing team needs and when they need it. We collaborate closely on messaging and creative development, producing paid-media collateral and campaign assets for their team to implement and manage across the selected channels.
"I have been working alongside Firebrand in a professional capacity for 5+ years and am always impressed by the client-first approach they have led by Georgina, Alex, Taua and their teams. They have talented and creative staff across all areas and are a fabulous group to work with."
Building the digital home of the Highlanders
Before the first advertisement appears or the stadium screens come to life, supporters need a reliable place to find the team. We designed and developed the Highlanders website as a central platform for the team and its supporters. It gives player profiles and fixtures a clear home, while club heritage sits within the wider experience. The original build included an ecommerce store and a members' dashboard connected with Memberlink. Statistical integrations supplied live game information.
A creative partnership built for the pace of sport
The Highlanders have an ongoing creative system that can move from preseason planning to weekly match-day delivery without losing its identity. The website provides a lasting home for the team, while each campaign gives supporters a new reason to pay attention. Across public spaces and the stadium, the work connects individual moments into one continuous season.
