Grapeworx
- Website & Development
- Design & Content
- Brand & Identity
A recruitment brand built to connect horticulture talent with opportunity.
- Client
- Sector
A global recruitment offer needed a clearer New Zealand presence
Grapeworx operates between two audiences. International workers are looking for credible opportunities, while local horticulture employers need access to suitable people. The existing presentation needed to communicate trust across borders and reflect the quality of the service. A new identity had to feel energetic without losing the professionalism expected of a recruitment partner.
Building trust across borders and audiences
Build recruitment trust across borders
International job seekers need confidence before pursuing work in New Zealand horticulture. Grapeworx’s brand identity and clear recruitment website establish credibility early in the decision journey.
Create distinct paths for both audiences
Workers and horticulture employers arrive with different questions. Separate content pathways help each audience find relevant information without making the recruitment experience feel fragmented.
Creating a brand with energy and purpose
The rebrand began with pencil sketches and a close look at the role Grapeworx plays in the horticulture sector. We created a vibrant identity that expresses connection and opportunity while retaining a professional tone. The design positions Grapeworx as a forward-thinking business with international reach.
Building a Silverstripe website for two audiences
The new Silverstripe website provides a flexible content platform that Grapeworx can manage as roles and information change.
A clearer bridge between global talent and local employers
Grapeworx now has a cohesive brand and website aligned with its role in New Zealand horticulture recruitment. The digital experience gives different audiences a clearer way into the service and presents the business as a credible partner.
Build what comes next
Firebrand helps New Zealand organisations work out what matters next, then brings the right capability to make it happen.
