Guided Tours
- Design & Content
- Brand & Identity
Establishing a secondary brand identity to support LSQ and stand independently.
- Sector
Bringing Guided Tours to life
A secondary aspect of the LSQ project was another brochure to showcase LSQ's Guided Tours offering. Guided Tours operates under LSQ, allowing guests transport not just just from A to B but on set tours all across the South Island, from Mt Cook to Milford Sound, Vineyards to Jet Boats and more.
To give Guided Tours its own identity and distinguish it from LSQ, we built a distinct look & feel that acted as an extension of the primary brand. Organic green tones were introduced to reinforce the existing natural connection Guided Tours has to New Zealand's landscapes, while maintaining the relationship with the wider LSQ brand.
The brochure captures the breadth of services available, helping customers understand the different Guided Tour journeys they could experience.
Designed to reflect the experience
The finished Brochures provide LSQ & Guided Tours with a marketing tool that encapsulates the quality of their offerings and the experience customers can expect. With a refined editorial aesthetics, clear presentation of services and cohesive visual identities, the brochures help position LSQ as a premium transport provider in the Queenstown/Christchurch market and Guided Tours as the go-to choice for exceptional tours across the South Island. A considered set of graphic design that brings the experiences to life before the journey begins.
build what comes next
Firebrand helps New Zealand organisations work out what matters next, then brings the right capability to make it happen.
