Mercy Hospital
- Website & Development
- Design & Content
A patient-first hospital website shaped around clearer pathways to care.
- Client
- Sector
Healthcare information needs to feel clear when people are uncertain
Hospital websites serve people in very different situations. A prospective patient may need practical information quickly, while a potential staff member is trying to understand the organisation and its culture. Mercy Hospital's previous structure needed a rethink so these audiences could reach the right content without navigating through internal complexity.
Designing clearer pathways into hospital care
Organise hospital content around patient needs
Patients should not need to understand an internal structure to find important healthcare information. Mercy Hospital’s information architecture begins with user needs, creating a clearer route to relevant care content.
Use design to reduce uncertainty
A hospital website carries emotional weight before a patient arrives. Calm visual design and welcoming video content help make the Mercy Hospital experience feel more familiar and reassuring.
We reviewed how Mercy Hospital's information should be organised and created simpler pathways for the people using it.
The structure prioritises key patient information and reduces the number of decisions required to reach it. Related material sits together so users can build understanding without losing their place. This foundation also supports the hospital team by giving future content a clear location within the website.
Creating a more welcoming view of Mercy Hospital
The interface combines a fresh professional design with photography and video that show the hospital as a real place rather than an abstract institution. Firebrand's video production gives prospective patients and staff a more immersive sense of the environment. Photography by Sharron Bennett supports the same welcoming tone.
A hospital website that puts people before structure
Mercy Hospital gained a modern website organised around the needs of patients and other key audiences. Simple pathways make important information easier to locate, while the visual content provides a warmer introduction to the hospital.
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