the checkout is not the whole shop.

We design e-commerce websites around the full buying journey. From helping people choose to helping your team fulfill what comes next.

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Case Studies

The work behind the transaction

The best store experiences make buying and fulfilment feel like one system.

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Te Atamira

The Highlanders

Malcolm chats with two colleagues around a table in the Firebrand office.

A good store helps people choose, helps teams fulfil and gives the business room to improve

We make it easier to find the right product, place the order, fulfil it smoothly and keep improving the experience over time.

  • Help customers find the right product without unnecessary friction
  • Make the hand-off from order to fulfilment clear
  • Connect the store to the systems your team already relies on
  • Leave room to improve the experience after launch
Explore our approach

Working with organisations ready for what’s next.

Mitchy writes code at a dual-monitor workstation while wearing headphones.

Start with how the sale works

We work from how people choose and what your team needs to fulfil the order. The platform comes after that.

  • Understand the sale

    We learn how customers choose and how the operation works today before deciding what the store needs.

  • Shape the catalogue

    We organise products and information around the decisions people actually make when they buy.

  • Design the journey

    We prototype the important buying moments before detailed development makes them expensive to change.

  • Build, connect & launch

    We build the store, connect the agreed systems and test the hand-offs before the first live order.

Make the whole shop work better

Whether you’re planning a new Shopify store, improving an existing customer journey or connecting the systems behind it, we can help you work out what needs to change and where to start.

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FAQs

Questions worth asking before you start

Which ecommerce platform should we use?

For many businesses, Shopify is a strong choice because it is reliable, flexible and well supported. We recommend a platform after understanding your products, fulfilment process, integrations and plans for growth.

Can you migrate our products and customers?

Migration can be part of the project. We first confirm what can move cleanly, what needs attention and which existing URLs still matter.

Do you build Shopify websites?

Yes. We design and build Shopify stores, working with accredited Shopify partners where specialist support is needed. We also work with other e-commerce platforms when they better fit the way your business operates.

Can the store connect to inventory or accounting?

Often, yes. We check how the systems exchange information before recommending a standard integration or custom development.

Can you migrate content and protect search visibility?

Migration can include content mapping, clean-up, redirects, metadata and checks before and after launch. Existing visibility cannot be guaranteed, but careful planning reduces avoidable loss and preserves useful URLs and content where they still belong.

How are payments and shipping handled?

We work through the buying journey and the operational rules with the people responsible for the store. Provider fees and account approval remain with the relevant third parties.

What happens after launch?

The store still needs ownership once it is live. Support can be included where agreed, with improvement guided by customer behaviour and operational priorities.