Great South
- Website & Development
- Design & Content
A regional development website that gives Southland’s ambition a clear home.
- Services
- Sector
Southland’s regional development agency needed one clear digital presence
As the Southland Regional Development Agency, Great South helps strengthen the region’s economy and profile. Its programmes serve local businesses and communities while helping more people discover Southland as a place to visit or invest.
Making regional development easier to navigate
Give a broad mandate clear structure
Great South’s work spans regional development and promotion. Clear information architecture helps people understand how its programmes connect while giving the Southland Regional Development Agency a coherent digital presence.
Organise housing information around real questions
Build Southland begins with what people are trying to achieve rather than how public information is organised. Audience-led pathways make regional housing guidance and council resources easier to find.
Southland’s regional development agency needed one clear digital presence
As the Southland Regional Development Agency, Great South helps strengthen the region’s economy and profile. Its programmes serve local businesses and communities while helping more people discover Southland as a place to visit or invest.
Designing around Southland’s regional development priorities
The website design began with Great South’s role as the regional development agency and the people who rely on its work. Page structures support different content needs while maintaining a coherent experience. A clear hierarchy helps visitors move from the wider Southland story into specific initiatives or information. This supports both quick tasks and deeper exploration.
Building a practical housing portal for Southland
Our partnership also included Build Southland, a dedicated housing portal that brings regional housing information into one accessible place. The site organises guidance around what people are trying to do, from improving a home to building in Southland. Clear pathways connect users with relevant council information and contacts.
More projects
We talk with the people commissioning, managing and using the website. We review what exists, what is getting in the way and what the organisation needs to achieve.
