LSQ
- Design & Content
- Brand & Identity
Elevating the customer experience through premium, considered graphic design.
- Sector
A premium introduction to luxury transport in Queenstown
The goal was to produce a brochure that felt luxurious, modern and sophisticated, giving prospective clients a clear overview of the services available while reinforcing the quality and professionalism of the LSQ brand.
Taking inspiration from the look and feel of a high-end inflight magazine, we focused on creating a refined editorial-style design that balanced strong imagery, considered typography and clear, engaging content.
A refined and contemporary design direction
Working with LSQ's existing black and white brand palette, we developed a visual direction that felt understated, elegant and premium. Typography played an important role in establishing the aesthetic, with typefaces chosen to bring a sophisticated feel to the brochure. Crisp layouts, scenic photography and carefully selected stock contributed toward the final editorial-esq product. The outcome achieved the desired contemporary, polished feeling, without being overly complex. A brochure to connect & communicate LSQ to their audience.
build what comes next
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