paid media should earn its place.
We connect paid media to a clear job, so the budget has something useful to prove.
Case Studies
Paid media with a job to do
It keeps the service clear, has a sharper point of view and leads naturally into evidence-based project work.
Explore all our projects
Aotea Group
One brand system helping a nationwide trade network speak with confidence
Grapeworx
A recruitment brand built to connect horticulture talent with opportunity.
Great South
A regional development website that gives Southland’s ambition a clear home.
Hiwa Navigation
A secure digital platform connecting communities with the right support.
Mercy Hospital
A patient-first hospital website shaped around clearer pathways to care.
Oritain
The science of website architecture integrated with a customised platform.
Port Otago
Custom digital systems built around the way a working port operates
Southern Way
A regional tourism website designed around the way travellers move
Te Atamira
Connecting a local arts store with customers beyond the gallery
The Highlanders
A professional sports brand never stands still
No projects have this tag yet.
Give paid media something to prove
Paid media should show where attention is earning its place and what deserves the next investment.
- Give the budget a clear commercial job
- Make the audience and offer clear before the campaign starts
- Turn platform signals into useful decisions
- Test the assumption, not just the creative
services / marketing & advertising
Other marketing & advertising services
Explore the other services that can help move the work forward.
Working with organisations ready for what’s next.
Make the spend easier to defend
We connect the media plan to the decision it needs to support, then keep the learning visible.
Define the job
Agree the audience, offer, commercial outcome and evidence the spend must create.
Build the test
Set the message, audience, landing experience, budget and measure before launch.
Run and observe
Manage the activity while recording the context behind the response.
Decide what to change
Keep what is useful, change what is not and stop what has no job left to do.
Give your marketing a clearer direction
Talk to Firebrand about a marketing strategy built around the decisions your organisation needs to make.
FAQs
Questions worth asking before you start
What does paid media include?
Paid media can include planning, platform setup, campaign delivery, creative direction, landing-page advice, optimisation and reporting. The exact scope follows the job the media needs to do.
Which paid media channels should we use?
The right choice depends on the audience, offer, evidence, budget and commercial decision. We recommend channels after understanding those requirements, not because a platform is fashionable.
Can you manage Google Ads and social advertising?
Where it is appropriate and included in the agreed scope, Firebrand can support paid search and social advertising. Access, responsibilities, platform limits and reporting requirements are confirmed before the work is promised.
How much should we spend on paid media?
There is no useful universal minimum. The budget should be large enough to create a meaningful test and proportionate to the decision, audience and capacity to respond.
Can paid media results be guaranteed?
No. Platforms, audiences, competitors and commercial conditions sit outside an agency’s control. Firebrand improves the quality of the plan, implementation and measurement, then reports what changed without turning a forecast into a promise.