website design & development built for the job.
We design and build websites around what people need to do and what your team needs to manage.

Case Studies
A website is never just a website
It is part of how people find you, choose you and get things done.
Explore all our projects
A website should make something easier
A great website should make the next step obvious for the person using it and the person managing it.
- Make the next step obvious for the person using the site.
- Give your team control of the content they own.
- Build a foundation that can be measured and improved.
- Keep performance, accessibility and maintenance in the conversation.
Other Website & Technology Services
Explore the other ways Firebrand can help with your website, technology or digital product.
- E-commerceChoose this when selling products, services, memberships or bookings online is central to the job.Explore E-commerce
- Custom developmentwhen systems need to connect or a workaround needs replacing.Explore custom development
- Application design & developmentWhen the job needs a portal, dashboard or purpose-built tool.Explore application design & development
- Website supportWhen the site needs dependable ownership after launch.Explore website support


Working with organisations ready for what’s next.

Clear decisions before clever technology
We start with the job. What needs to change, what needs to work and what success looks like. Everything else follows from there.
Understand the job
We talk with the people who own, manage and use the website to understand what needs to change, what must stay and what success looks like.
Set the direction
We define the audiences, content, key journeys and requirements before deciding how the website should work.
Design & test
We prototype the important journeys and test them while they are still easy to change.
Build, launch & improve
We build something your team can manage, then agree how it will be supported, measured and improved after launch.
Need help with your website or technology?
Tell us what is getting in the way, or explore the sectors we work in to see where our experience might fit.
FAQs
Questions worth asking before you start


What is included in website design and development?
The scope can include discovery, information architecture, content planning, user experience, interface design, development, content migration, integrations, analytics, testing, training and launch support. The agreed scope names what Firebrand owns, what the client team provides and what requires another specialist.
How much does a website cost in New Zealand?
Cost depends on the size of the site, content readiness, integrations, e-commerce, migration, accessibility and the amount of custom design or development required. We define the important requirements before estimating, so the figure reflects the job rather than a generic package.
How long does it take to design and build a website?
Timing depends on scope, content readiness, access, integrations and approval stages. We agree the stages, responsibilities and realistic launch plan after discovery, then make changes visible before they become avoidable delays.
Which CMS should we use?
The right CMS depends on what the team needs to publish, who will manage it, the integrations required and the likely life of the website. We compare those requirements and explain the trade-offs before recommending a platform.
Can you migrate content and protect search visibility?
Migration can include content mapping, clean-up, redirects, metadata and checks before and after launch. Existing visibility cannot be guaranteed, but careful planning reduces avoidable loss and preserves useful URLs and content where they still belong.
Can Firebrand connect the website to existing systems?
Often, yes. We first identify the source of truth, the information that needs to move, the available integration and what should happen when it fails. That determines whether a standard connector, custom integration or a different process is the sensible answer.
Will the website be ready for SEO and AI search?
We build the foundations that help search engines and answer systems access and understand the website: useful content, semantic structure, crawlable links, descriptive metadata, performance and accurate structured data where it adds meaning. No agency can guarantee rankings, citations or inclusion in an AI answer.
