let's make the next move clearer.
We work alongside organisations to understand what matters, find the right direction and turn good thinking into practical outcomes. Every project takes a different shape, but the approach stays consistent
Clear decisions before clever technology
We work closely with the people involved at every level to understand their needs and ensure the solution works for the business or organisation as a whole, not just the original brief.
- Start with the decision that matters
- Use evidence to challenge the easy answer
- Make the direction workable for the organisation
- Keep the next step and its owner visible
Organisations we work with.
How we support organisations across different sectors
Different industries call for different perspectives. We take a considered approach that reflects the people, needs and ambitions of each organisation.
- Private BusinessesPractical thinking and creative expertise to help businesses grow, adapt and stand out in competitive markets.Explore private businesses
- Established OrganisationsHelping established organisations strengthen their communications, simplify digital experiences and create greater connections across their audiences.Explore established organisations
- Public & RegionalWe help public and regional organisations connect with their communities, communicate clearly and support the needs and priorities of the people they serve.Explore Public & Regional
- Health & EducationDigital, creative and marketing that put people first, build trust and make complex information easier to understand.Explore health & education
- Community not-for-profitUseful work that respects the people served and the capacity available to keep it going.Explore community not-for-profit
Made to hold up in practice
We bring assumptions into the open, test what matters early and make each next step clear. The result needs to work for the people using it and be practical for the organisation responsible for maintaining it.
Understand the opportunity
Start with the organisation, its people, audiences and ambitions. Understand what is happening, what needs to change and what is getting in the way. Draw on research, existing knowledge, customer insights, analytics and other relevant evidence.
Set the direction
Bring the important information together and identify where to focus. Establish priorities, explore opportunities, explain trade-offs and agree on what success looks like before deciding on the right approach.
Develop and refine
Turn the agreed direction into something tangible. This might involve a strategy, brand, campaign, digital experience, content or a combination of services. Explore ideas, test what matters and refine the approach against the intended outcomes.
Deliver and evolve
Bring everything together and make it happen. Coordinate the right people, tools and expertise to deliver effectively, then support implementation, measure results and identify opportunities to keep improving.
build what comes next
Bring us the challenge in front of your business or organisation. We’ll help work out what comes next and make it happen.
FAQs
Questions worth asking before you start
What does the Firebrand approach involve?
We begin by understanding the job, the people involved and the constraints. We then use the available evidence to set a direction, make the work, test important decisions and support the handover or next stage agreed in the scope.
Do you always start with a workshop?
No. A workshop is useful only when it helps the right people share information or make a decision. The starting point may instead be a review, a briefing session, analytics, technical discovery, or a prototype.
Do you work with existing teams?
Yes. We can work alongside internal teams and other specialists.
What happens after launch?
What happens next depends on the organisation's needs and the nature of the engagement. We can provide ongoing support, refine and improve, manage marketing and media, develop content or help deliver the next stage.