AI search needs more than a tactic.
We help New Zealand organisations build an evidence-led AI search strategy across the questions people ask, the entities behind the work and the sources answer systems can verify.
Make visibility worth investing
A look at the questions, evidence and decisions that give AI search work somewhere useful to go.
Explore all our projects
Aotea Group
One brand system helping a nationwide trade network speak with confidence
Grapeworx
A recruitment brand built to connect horticulture talent with opportunity.
Great South
A regional development website that gives Southland’s ambition a clear home.
Hiwa Navigation
A secure digital platform connecting communities with the right support.
Mercy Hospital
A patient-first hospital website shaped around clearer pathways to care.
Oritain
The science of website architecture integrated with a customised platform.
Port Otago
Custom digital systems built around the way a working port operates
Southern Way
A regional tourism website designed around the way travellers move
Te Atamira
Connecting a local arts store with customers beyond the gallery
The Highlanders
A professional sports brand never stands still
No projects have this tag yet.
Start with the questions people ask
AI search strategy begins with the questions that matter to the organisation and the evidence needed to answer them well.
- Define the questions that matter to the organisation
- Map the people, services and entities behind a credible answer
- Find the evidence search and answer systems can actually verify
- Turn the gaps into a roadmap the team can own
services / aeo and geo
Other AI & GEO services
We’ll fix what’s fixable and tell you when it’s time for a bigger change.
Give the website a proper owner
Good support makes ownership obvious before something breaks.
Define the question
Choose the buying, reputation and expertise questions worth assessing."
Establish the baseline
Review current visibility, sources, entities and evidence against a repeatable method.
Prioritise the gap
Separate content, technical, authorship and third-party evidence work.
Set the next test
Create an owned roadmap with measures that can be checked again.
Start with the question that matters
Bring us the question your audience asks, the evidence you have and the visibility you want to understand. We’ll help turn it into a practical AI search plan.
FAQs
Questions worth asking before you start
What is AI search strategy?
It is the work of deciding which questions matter, how your organisation should be understood and which evidence supports a useful answer.
How is AI search strategy different from SEO?
It includes search foundations, but also looks at entities, authorship, third-party evidence and how answer systems assemble a response.
Can Firebrand guarantee citations in AI answers?
No. No agency can guarantee rankings, citations or inclusion in an AI answer. We can make the organisation’s real expertise and evidence clearer and easier to verify.
What does an AI search strategy include?
The scope may include question research, entity mapping, visibility review, content priorities, technical recommendations and a roadmap with owners and measures.
Can you work with our existing SEO or content team?
Yes. Firebrand can lead the strategy, add specialist capability or work alongside the people already responsible for search and content.