find out what the answer systems can see.
We audit how New Zealand organisations, services and expertise appear across search and AI answer systems, then show what the evidence says and where the gaps are.
Get a clearer view of your visibility
A GEO audit replaces guesswork with a repeatable view of what appears, what supports it and what needs attention.
- Test the questions your audience and buyers actually ask
- Record the sources answer systems use and the claims they support
- Separate visibility problems from content, technical and evidence gaps
- Give the team a prioritised route forward
services / aeo and geo
Other AI & GEO services
We’ll fix what’s fixable and tell you when it’s time for a bigger change.
Audit the answer, not just the page
We start with your goals and method first, so the findings can be explained, repeated and acted on.
Choose the questions
Set the audience, location, topic and questions that define a useful test.
Run a repeatable audit
Capture results, sources, cited pages and the conditions around each observation.
Investigate the gap
Trace the issue to content, entities, technical access, authorship or external evidence.
Prioritise action
Turn the findings into a practical sequence the organisation can resource.
Start with the question that matters
Bring us the question your audience asks, the evidence you have and the visibility you want to understand. We’ll help turn it into a practical AI search plan.
FAQs
Questions worth asking before you start
What is AI search strategy?
It is the work of deciding which questions matter, how your organisation should be understood and which evidence supports a useful answer.
How is AI search strategy different from SEO?
It includes search foundations, but also looks at entities, authorship, third-party evidence and how answer systems assemble a response.
Can Firebrand guarantee citations in AI answers?
No. No agency can guarantee rankings, citations or inclusion in an AI answer. We can make the organisation’s real expertise and evidence clearer and easier to verify.
What does an AI search strategy include?
The scope may include question research, entity mapping, visibility review, content priorities, technical recommendations and a roadmap with owners and measures.
Can you work with our existing SEO or content team?
Yes. Firebrand can lead the strategy, add specialist capability or work alongside the people already responsible for search and content.