give the idea somewhere to go.
We develop campaign creative for New Zealand organisations that need a clear idea to hold together across the places people see it.
Case Studies
Ideas that travelled.
A look at campaign creative that stayed recognisable as the message moved through different formats.
Explore all our projects
Make the idea hold together.
Campaign creative should give the audience something to recognise and the organisation something it can keep using.
- Find the thought beneath the brief.
- Make the proposition easy to recognise.
- Build creative that survives the format change.
- Leave the team with a system, not a single execution.
services / website development
Other Design & Content services
Not every communication problem needs the same kind of design or content.
Working with organisations ready for what’s next.
Find the idea worth carrying.
We turn the brief into a creative direction people can recognise and a system the organisation can use.
Find the proposition
Clarify what the campaign needs to say and why anyone should care.
Shape the thought
Explore the creative territory until the central idea has somewhere useful to go.
Build the expression
Develop the words, visuals and rules that make the idea recognisable.
Make it usable
Adapt the creative into the formats, assets and guidance the work requires.
Built for what’s next
Firebrand helps New Zealand organisations work out what matters next, then brings the right capability to make it happen.
FAQs
Questions worth asking before you start
What is campaign creative?
Campaign creative is the central idea, language and visual expression that helps a campaign stay recognisable across its formats and channels.
Do you support websites you did not build?
Yes we absolutely do. We first review the platform, access and current condition before accepting responsibility for the site.
Do you develop the concept from scratch?
Yes we can where it is appropriate and included in the agreed scope. We can also develop, sharpen or extend an existing creative direction.
What do we receive?
The agreed scope names the creative concepts, copy, artwork, adaptations, editable source files, usage rights and handover responsibilities.
Can you create a full campaign system?
Yes. A campaign system can include the central idea, messaging, visual rules, key assets and adaptations needed for the planned work.