Donna has a solid background in psychology and health, safety and wellbeing; her core focus is the impact ‘sub-optimal’ organisation systems can have on people’s wellbeing and ability to perform at their best.
Donna decided that her next step was to launch a bespoke business that is focussed on empowering businesses to unlock performance enhancements through sustainable systems improvements that strengthen engagement and wellbeing across their organisation.
The challenge
How do we bring Donna's vision to life and prepare her for the next phase in her business career?
After an initial workshop alongside our Senior Designer, Rach, and our UX/UI Designer, Nick, we worked alongside Donna to turn her vision into a tangible reality. Donna had already created a name; a name that perfectly embodies her focus - The Person Factor.
The Process
Knowing the value and unique selling proposition of Donna's services, Rach developed a brand that could be applied across multiple media forms such as print and a website. Developing a bespoke look & feel was imperative and as a continuation of this, our Photographer Paul joined the process to capture pivotal moments to aid in telling The Person Factor's story.
The Result
Branding | SilverStripe Website Build | Content Plan & Copywriting | Photography
Our developer, Nick, applied The Person Factor's bespoke branding to a templated Silverstripe website and turned Donna's business toward the digital world. You would think that this website is a custom job, but that's just the beauty of working with a UX/UI designer who has a knack for the finer details!
And I think we all need to take a moment to appreciate the images that were captured by Mr P. Twemlow himself. What made this shoot work was the fact that Donna was so relaxed and open to role playing as part of this process; we thoroughly enjoyed spending the afternoon with Donna and multiple cups of coffee together!
In all honesty though, this project was a classic example of our cross disciplined team coming together, collaborating and delivering a client's vision. We wholeheartedly enjoyed being part of this journey with Donna and wish her the success for her new business that she deserves.