Navigating Otago and Southland with a user-friendly platform to support regional tourism.
We were thrilled to develop a brand new website for Southern Way – a collective of Regional Tourism Organisations (RTOs) in Otago and Southland. The goal was simple: encourage tourists to go beyond regional and geographical boundaries, stay longer in the region, and return with friends and whānau. We developed a user-friendly platform with seamless navigation and effortless access to all the information needed to plan a trip through the region. Our team created unique wireframes and prototypes, ensuring both a bespoke and user-friendly design making it easier than ever before to plan a trip to the South.