Southern Spas & Pools

Southern Spas & Pools partnered with us with some specific goals in mind: increase brand recognition, attract local customers to their Dunedin showroom, and sell a wider range of products online. We kicked off with a strategy workshop, leading to a tailored marketing plan that included building and launching a new Shopify eCommerce website to simplify online purchases.

To drive new customers to their new online store, we executed a three-month digital marketing campaign. This campaign leveraged animated Meta video ads and highly targeted Google Search and Display ads. By creating custom personas during our strategy phase, we developed precision-targeted audiences for each platform, ensuring the marketing message resonated with the right people.

Additionally, we set up robust conversion and event tracking on both Meta and Google Ads to monitor performance closely, optimise results, and importantly, ROI. The outcome? A strong online presence, increased showroom traffic, and a boost in spa and spa product sales.