Enhancing one of New Zealand's most trusted brands by providing a smart app to reward kiwis at the fuel pump.
AA Smartfuel is one of the leaders in loyalty marketing, with a number of major New Zealand retailers, including Countdown, BP and Contact Energy having found success with its fuel savings and discount programme. AA Smartfuel wanted to develop an app that would allow for this to be put on Shopify eCommerce sites. The resulting solution is an app to be added to Shopify eCommerce sites, tapping into an engaged and highly motivated member base. The app incentivises repeat purchases, has higher conversion rates and shows a growth in customer purchase value. We are proud to see how AA Smartfuel has grown as a result of implementing an easier technological solution for their customers, which will in turn start increasing conversions.