A spectacular repositioning of an entertainment destination that boasts history and opulence.
The formerly Dunedin Casino approached Firebrand to reposition its brand and marketing presence. The key focus was to create a brand and experience for the customers at the casino that made locals want to visit and be known as an entertainment centre in the city. The result was a brand that captures both the iconic legacy and bright future of the new Grand Casino. This new branding sat alongside a redesigned website developed by Firebrand, as well as a bespoke marketing strategy that emphasises social media management and consistent implementation. Since the Grand Casino's official launch in April 2021, they have held numerous events and implemented the new marketing strategy and branding. We would like to acknowledge the significant working partnerships with Dunedin Print, Derek Lester Building and Clive Copeman to deliver this project.