Starting in grass-roots rural New Zealand, RD Petroleum has many fuel sites across the South Island. They supply bulk fuel, home heating diesel, lubricants, fuel storage products, and aviation fuel across the South Island to the rural, residential and commercial sectors.

The Brief

RDP teamed up with Firebrand to create a fresh new website for their nationwide brand. The website was to showcase their locations, products and the range of services they offer, from fuel to fuel cards and everything in between.


RD Petroleum


The Process

Firebrand created a range of prototypes to streamline the site structure, making all information easily found and accessible. The prototypes included mockups for all device tablets, focusing on the key pages and layouts. Following this, the project moved into the design, development and population phase.


RD Petroleum Laptop Mock-up — Image by: Emma Buchan


The Result

The result speaks for itself, a highly functional, easy-to-navigate, fresh website that allows users to find information about RDP services and products, find fuel stations near them, keep up to date with the latest RDP news and events, or get in touch via the in-built website forms. 

Check out their new website here! ➡ https://www.rdp.co.nz/


Client Lead: Georgina Guthrie

Lead Developer: Alex Murray