Malcolm Hayes

Malcolm is Creative & Strategy Director at Firebrand, bringing more than 10 years of experience across marketing, design, strategy, photography and videography. He combines strategic thinking, creativity and storytelling to help businesses develop meaningful brands and create experiences that connect with their audiences.

With a double major in Marketing and Design Thinking from the University of Otago, and as the winner of New Zealand’s 2016 Student Marketer of the Year, Malcolm brings a human-centred approach to brand strategy, creative direction and visual storytelling.

His diverse career background spans surgical veterinary nursing, B2B regional sales, in-house marketing, agency environments and freelance work, giving him a broad perspective on how businesses operate and how brands can communicate effectively across different contexts.

At Firebrand, Malcolm works across creative and strategy, bringing together ideas, insight and design to help clients solve problems and achieve their goals. Curious, empathetic and collaborative, he enjoys finding creative ways to turn ideas into engaging experiences.

Outside of work, Malcolm enjoys spending time outdoors, particularly climbing, surfing and skating, as well as reading, gaming and exploring his own creative projects.