Malcolm Hayes firebrand dunedin

Malcolm is a Senior Design Marketing Strategist with a passion for creating consumer-focused experiences through strategy, creativity, and storytelling. With 10+ years' experience across marketing, design, strategy, photography and videography, he brings a sharp eye for detail and a strategic mindset to every project.

A double major graduate in Marketing and Design Thinking from the University of Otago—and winner of NZ's 2016 Student Marketer of the Year—Malcolm applies human-centred design principles to develop brand strategies and visual narratives that connect with real people and deliver real impact.

His career journey has been diverse—starting in surgical veterinary nursing, progressing into B2B regional sales, and then chasing snow seasons around the globe. This breadth of experience fuels his empathetic, curious, and collaborative approach to problem-solving.

Malcolm has worked across in-house marketing teams, agency environments, and freelance projects, giving him a well-rounded view of how brands operate and how to deliver results in any context.

Outside of work, Malcolm's at home in the outdoors—climbing, surfing, or skating—or unwinding with a good book, some gaming with mates, or a bit of creative exploration.