Clever First Aid

Clever First Aid is a leader in workplace health and safety technology, offering smart first aid solutions to businesses across New Zealand, Australia, and the U.S. Their innovative equipment helps automate the monitoring and management of workplace first aid.

Firebrand partnered with Clever to refresh their website and create a platform that clearly communicates why Clever First Aid is the right choice for managing workplace first aid. Built on Shopify, the new site supports future eCommerce functionality and features a fresh, modern design—all while aligning with their existing brand.

Alongside the website, we developed a tailored digital marketing strategy to support Clever’s international expansion. We identified key audiences, refined messaging, and mapped out channel strategies and campaign direction. To support these efforts, Firebrand also produced high-quality content through an on-site video and photography shoot, resulting in a targeted video marketing campaign aimed at key audience segments.