Acquisitions

Leading up to the key holiday 2023 retail season, Firebrand devised an advanced marketing strategy for Acquisitions, adopting an omnichannel approach meticulously segmented into Paid, Owned, and Earned media.

This strategy involved a detailed schedule of activities, aimed at optimizing both online and in-store sales, while significantly elevating brand awareness. The plan included a seamless e-commerce experience, targeted advertising, and dynamic social media campaigns, with a deep focus on understanding the customer journey and funnel.

This approach ensured engagement at each step of the customer's interaction with the brand, from discovery to purchase. The strategy aimed to captivate Acquisitions' diverse customer base, from eco-conscious young adults to senior shoppers, ensuring a wide and impactful market reach. Additionally, it was designed to mirror Acquisitions' unique in-store ambiance and customer service excellence, seamlessly bridging the gap between physical and digital shopping experiences and reinforcing their market position.