George Benwell — Image by: Image by: Paul Twemlow

WoodBeGood was born in 2014 from George's garage. Over the last seven years he has been "chipping" away at his wood-turning skills. As his skills grew so did the ever-increasing larder of wood, tools and products. There came a point where George knew his craft needed a wider audience, this is how we met young George. Together we decided that WoodBeGood needed a strong brand to help elevate his craft. We built him a custom Shopify store where he could sell his products, keep track of inventory, but most importantly tell his story.

From George's Workshop — Image by: Image by: Rachel Binnie

Our shared knowledge of good design, function and technology made this project a walk in the park (or forest). His products are kick-ass and deserve to be displayed in homes all around the globe.

Beautiful rolling pin — Image by: Image by: Rachel Binnie

Thank you George for your willingness to launch WoodBeGood into the stratosphere with Firebrand, we wish you the best!

Visit woodbegood.co.nz to check out his amazing work!