Do you have Google Ads that aren't performing well? Or are your website metrics low? Triangle of Success time, guys. ?
You're going to love this if you're a visual learner... and hey, even if you're not, we are sure this will help. Your Existing Website, Search Engine Optimisation, Google Ads... It's all there, but they need SUPPORT in order the perform the way that they deserve.
We've been asked by multiple clients, "Which one should we do first? What is more important? SEO or Google Ads?" I like to think of it as the chicken and the egg. It's a bit tricky to say which one comes first. Ideally, we do both in conjunction.
However, your website is key. Your Google Ads cannot perform well if its foundation (i.e. your website) is not supporting it. Your Google Ads can be a great way to advertise your services however, if your website landing pages are not updated and current, then users aren't going to engage.
How can you improve your website? An SEO audit. An SEO audit will analyse whether your top-performing keywords are being utilised in your meta description and are on the correct part of your page.
We offer Google Ad Audits, Google Ads services, SEO audits and website reviews here from the Firebrand office. Complete your triangle this year.