Dunedin Venues are a long-standing client here at Firebrand and so when Kim Dodds (Business Development Manager, DVML) came to us to chat about the company's next initiative that involved the creation of a "village", we couldn't help but get a teeny bit excited.
The Village of Learning initiative was designed to leverage Dunedin's strengths, and provide a distinctive proposition in the business events market. In essence, DVML will facilitate the link between business clients and education partners, creating the next generation of events.
The journey of bringing DVML's new program, The Village of Learning, to life was the embodiment of the program's ethos itself - collaboration and learning.
Establishing an empathetic look & feel involved collaborating with reputable stakeholders, Otago University and Otago Polytechnic, in order to create cohesive digital and print collateral.
We worked alongside Meeting News, New Zealand's leading business conference focussed publication, to design a series of articles and advertisements to promote DVML's new program.
With the growing market need for digitisation of the events industry, we developed a social media content strategy based on where The Village of Learning's target audience engages most predominantly - Linkedin.
Much like ourselves, Kim Dodds is a visual person - an A3 pad and black Sharpie is how our briefings start and it is where the conceptualisation of The Village of Learning begun. Understanding the what, the who, and the why was imperative in order to create, develop and grow bespoke branding that would set the stage for DVML's new initiative, taking an intangible product and turning it into a marketable program.