The Haircare Market is synonymous with quality products and outstanding service. As total hair experts they are able to provide advice to help you get the right products for your needs and you can rest assured that all their products are completely genuine. As part of the HeadQuarters Hairdressing Group the business was well established however they needed a new online presence that would facilitate online growth in direct to consumer sales.
Firebrand was engaged to design and develop a new ecommerce site that would enhance brand awareness and improve the buying process for consumers. We started with a design brief to identify all the requirements, followed by a research phase where we reviewed competitors and worked with the client to identify their benchmarks.
The result was a design that ensured the products took centre stage while creating a completely seamless shopping experience. Our research helped us to create a simple and effective category structure so users could easily browse and find what they were looking for. Cross-selling was then supported by implementing recommended products to help customers find other items they might like.
The new Haircare Market website delivers an aspirational lifestyle focus with stunning imagery - strong calls to action - while making it easy to find the products customers want. Check it out now at http://www.haircare.co.nz/