The new brand for Canterbury Scaffolding gives a modern facelift to the old brand. They wanted to leverage off Canterburys patriotic nature, keeping the current use of red and black, helping to align with the home Canterbury colours. They also wanted a bold and recognisable logo. It was essential that they could communicate they are a locally operated company with national backing, to be seen as a serious contender in the large scale commercial and industrial scaffolding market, as well as having a brand that staff are proud to represent.
The resulting brand is a bold, blocky and versatile logo and branding that can be used across all collateral. It was a pleasure working with Canterbury Scaffolding to develop their new, consistent and modern brand.
