I reconnected with my old lecturer, John Williams, at the marketing event in 2022 that I attended with Katy. The opportunity was presented for us to present guest lecturers in semester one of 2023. Who could turn that down?
Don't know much about Katy & Steph? They are within our marketing team and take our Google Ad workshops right here in the Firebrand office. You will often find them behind our SEO Strategies, Marketing Tactics... the list goes on.
I did the first guest lecture for John. Topic? A Day in the Life of a Marketer. I took John's class, 'Mart308- Integrated Digital Marketing', back in 2021, prior to graduating, so I knew what the students might be interested in regarding my job and the transferrable skills I have used. A couple of weeks later, Katy and I returned for a second lecture, 'Organic vs Pay-Per-Click Marketing'.
To take a guest lecture can feel a bit daunting. Ensuring that what is being taught is useful in regard to the curriculum did take some thinking, however, it was a challenge that was greatly accepted. To have the opportunity to connect with students that are still figuring out what their next step is going to be and to teach them concepts from an industry perspective allowed Katy and I to both grow as individuals and to step out of our comfort zones.