The brief was to create a brand that would represent the heart of the Dunedin CBD, attracting people, business and investment to the city. The brand needed to invoke a sense of surprise, pleasure and sophistication reflecting what's on offer with amazing food, talent, products and shops.
Our brand designer and Creative Director Katy completed a brand workshop to identify the key considerations, conducted market research and developed 3 creative directions and rationales.
While all 3 resulting options felt established and accessible and professional a clear winner emerged and the 'Heart of Dunedin' was born.