Keywords are just a bunch of words that I stick on my website and let Google do the rest, right? SEO (search engine optimisation) can be complex and often misunderstood, so we've collated a list of common myths about keywords & SEO to put you at ease.
- More Keywords = Better Ranking: Stuffing a page with keywords can actually harm your ranking on Google. Search engines favour natural, well-written content over keyword-heavy text.
- SEO is a one time task: May believe that SEO can be set up once and then forgotten. However, SEO is an ongoing process that requires regular updates and adjustments to stay competitive.
- SEO Results are instant: SEO takes time to show results. It can take several months to see significant changes in Google rankings and traffic to your website, depending on your competition and your strategy.
- Once you rank on Google, you'll stay there: Rankings can change due to algorithm updates, competitor actions, and changes in user behavior. Continuous effort is needed to maintain rankings.
- Social Media doesn't impact SEO: While social signals (likes or shares) are not direct ranking factors, social media can drive traffic, increase brand visability, and indirectly support your SEO efforts.
- SEO is all about Google: While Google is the dominant search engine, there are others such as Bing, Yahoo or even YouTube. Diversifying your approach can capture more traffic.
- SEO is just about content: Content is King, but technical SEO such as your site's speed, structure, navigation and design are equally important.