Formerly known as Strictly Coffee - Insomnia Ltd has opened up in the iconic little space just next to Yuki in Bath Street. Along with the rebrand comes a shift to more experimental coffee brewing techniques. The concept: a roastery and brew lab for coffee connoisseurs.
Insomina were seeking a simplistic identity that prioritised clean type and legibility on their tucked away black building. Our solution incorporated the red already synonymous with Strictly Coffee while moving to a slick logotype. An element of the scientific is carried through in the test tube O.
We think both the new cafe and brand is a great addition to Bath Street. Get yourself a caffeine hit as an excuse to take a look....highly recommend!