The team at Workbridge are experts in preparing people and helping them reach their goal of finding real jobs and meaningful employment through connecting job seekers with employers who truly value their unique contributions, no matter the challenges, barriers or disabilities they face.
We kicked off by creating a targeted social media strategy, outlining key target audiences and messaging, and developing a new cohesive look and feel. This new look and feel reflects the friendly and approachable nature of Workbridge as well as a distinct New Zealand essence. These illustrations are made up of a diverse range of individuals, mirroring the wide range of people Workbridge helps. The simplicity of the black-and-white styling brought new life into the existing Workbridge brand, creating a visually compelling narrative.
Working closely with the team at Workbridge, we also created a series of social ads, each finding its perfect spot across different platforms where each key audience hangs out.
To align with the new social media campaign, we refreshed the Workbridge website with updated visuals and refined copy, as well as created tailored landing pages that optimised user experience for distinct target audiences and ensured a smooth experience across each touch point throughout the campaign.
With the campaign continuing into the new year, we look forward to continuing to work with the team at Workbridge by supporting them to do the amazing things they do for job seekers across the country.