The MyTools team came to Firebrand in need of a fresh and modern design to replace their existing over 7 year old eCommerce store (yes we have been friends for a LONG time!).
As well as bringing the design up to date, key goals included an information architecture overhaul to give their very loyal customers better access to their huge product range, better mobile device support and an opportunity to set a solid precedent for the company's future relationship direction.
Building on the Shopify platform, Firebrand created a bold new design, tweaking the brand's colours slightly (ever so slightly!), but very much representing the spirit of this independent New Zealand company. Working closely with MyTools, we implemented a much clearer navigational structure, improved product filters and search and a clean interface making product information much easier to find and read for customers.
Firebrand are fortunate to work with the MyTools team frequently on some awesome projects and this was no exception. A challenging and fun build, we're really proud of the result. You can check out the new site at mytools.co.nz.