We set to task to create a sponsorship framework that was easily absorbable, that can be used for numerous outlets such as print as well as shared digitally.
? The important factors that our design specialist Rachel, included within the design included a unified, on-brand document with the addition of newly created graphic elements that accentuate the existing branding and highlight key information, and use contrast in text sizing for hierarchy.
? From a typography point of view, Rachel played with the text sizing to create hierarchy in the information being communicated to potential sponsors.
? The end result? An effective, visual tool and a happy client, setting the Basketball Otago team in good steed for their preparation for next season.