As one of the South Island's most cost-effective fuel distributors, RD Petroleum offers customers the easy option of using a fuel card to pay when filling up. In order to apply for a fuel card, however, customers had to complete and sign several paper forms, post the completed documents to RD Petroleum where their team would manually handle the applications - a laborious task all round.
Keen to make this process easier for customers and staff alike, RD Petroleum approached Firebrand to help them complete the digital transformation to an online system. No-one likes filling in long forms, so the Firebrand team made the fuel card application process as usable and easy as possible for RD Petroleum's customers.
The forms are divided into clear sections with a simple progress indicator so customers always know where they are throughout the process. Clear feedback is shown to ensure customers provide accurate data without frustration. If a customer closes the application halfway through, they are emailed a reminder several hours later including a link to pick-up where they left off.
Firebrand used DocuSign to provide a secure electronic signature service. When an application form has been completed by an RD Petroleum customer, they are emailed a copy to sign electronically. RD Petroleum staff are then notified that an application is complete. The whole process is completed online from start to finish making things easy for RD Petroleum's customers and staff.
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