George Benwell - WoodBeGood — Image by: Rachel Binnie


Flourished from George’s deep love of woodturning, he produces an array of wooden kitchen and homeware items. Made from repurposed and reclaimed wood, each piece is unique, holding its own story. Starting out at local markets, George was successful on a visit to the Waiheke Island Craft Market. His trip to the north highlighted that an eCommerce and cohesive brand could support him to take his business to the next level. 

WoodBeGood — Image by: Rachel Binnie

The Firebrand team have created a bespoke WoodBeGood brand for George and are now developing his website. Stay tuned for the launch! 

Check out the beautiful shots we got at our photoshoot with George. 

WoodBeGood — Image by: Rachel Binnie
WoodBeGood - George on the turning wheel — Image by: Rachel Binnie
WoodBeGood — Image by: Rachel Binnie
WoodBeGood — Image by: Rachel Binnie