The Brief

At full production in 2025, Deep Creek Fruits orchards are set to create work for up to 500 seasonal workers, produce up to 4,000 tonnes of cherries a season with lucrative projected returns to investors. Horticultural experts Ross and Sharon Kirk came to Firebrand to have a brand and website created that would tell their story and attract local and international investors.

The Solution

Our team developed a new logo, stamp and website to showcase their vibrant Central Otago orchards that provide security of income, succession planning and flexibility for the next generation of farming families in Aotearoa. Their supporting tagline - "Fruitful Generations” sums up their brand promise.

Impact

The Deep Creek Fruits logo is a sophisticated logotype that represents the earthy Central Otago terrain and depicts the orchard, the fruit trees and mountain ranges. Their new website allows investors to get a good feel for the Orchards, the Deep Creek Fruits story and their expertise.

Check out the website for a full rundown on the Deep Creek Fruits orchards www.deepcreekfruits.nz