Fire(re)brand

What better time than a lockdown to rebrand, pivot and reinvent ourselves? Say hello to the new Firebrand logo and website.

Firebrand Rebrand Firebrand


Image by: Taryn

Rebranding yourself can be hard...especially when it's a brand that has been co-created, evolved and many have worked hard to establish over the last ten years. Back in 2009, Bex and Paul co-founded Fireweb. A young, fresh to the scene web development agency, exploring its craft and playing with new technology. But ten years on Firebrand have matured, the team and client base has expanded and we have a clearly defined offer as a Marketing and Digital Transformation Agency that starts, builds and grows New Zealand businesses. It was time for a shake up... and our Mission Specialist Taryn took up the challenge.

The Brief 

Some of the team wanted the flame, some wanted to drop it. Some wanted to keep the orange colour, and the rest embraced the hard hitting holographic colours left behind by our dear Bekah (we still want you back). The team was divided on opinions...but what we did know, is it had to be modern, timeless and cool. ? 

The Rebrand Voting Process  (anonymously cast your post it note votes!) — Image by: Taryn


The Solution

After many, many iterations, we decided to keep the flame (we are Firebrand after all), embrace the holographic colours and developed a stylised, digitised flame icon unique to Firebrand and our brand evolution. This was supported by a new brand guide to keep us on a track, a bunch of new collateral, vehicle signage and some exciting new building signage to come. 

www.firebrand.nz


The second phase was to build a sleek, clean, super fast and sophisticated website to go alongside the new brand. Our talented front-end developer Louis was up to the task and built our new website www.firebrand.nz using Gatsby - a blazing fast modern site generator for React. 

The website is lightening fast, it has an intuitive user interface that is easy to navigate, it showcases our portfolio pieces in a way that demonstrates the full scope of our service offering and celebrates the individuals and teams involved in each project at Firebrand.