business advice, marketing and digital, all connected.
In 2026, BB&S and Firebrand joined forces to connect financial insight and business planning with the brand, marketing and digital capability that puts good decisions into action.
A closer connection between the plan and the work.
Christine McNamara, Founder and Director of BB&S, joined Firebrand as a Director in 2026. The partnership connects BB&S’s financial insight and business advice with Firebrand’s strategy, brand, marketing and technology. Each team leads its own work, bringing the right people together when a business question crosses both.
Good plans work better when delivery is in the room
Growth decisions affect cashflow, positioning, marketing, customer experience and technology. Connecting those conversations early makes the priorities clearer and turns the plan into work the business can support.
- Start with what the numbers and the business are telling us
- Decide what needs to change and what can wait
- Connect investment to practical brand, marketing and digital action
- Keep the important decisions, responsibilities and measures visible
Our combined capability
Where the partnership can help. The capability below reflects BB&S’s published business and financial advisory services and Firebrand’s current service pillars.
Business performance and planning
Financial reporting, cashflow, profitability, management reporting, business planning, governance and succession advice that helps make the position clearer.
Brand and market direction
Brand strategy, positioning, identity and messaging that give the organisation a more useful way to present itself and make decisions.
Marketing and customer connection
Marketing strategy, campaigns, paid media, content and measurement built around the organisation’s commercial priorities.
Websites and technology
Websites, e-commerce, applications, integrations and ongoing support that make the organisation easier to find, use and work with.
Search, AI and visibility
SEO, GEO and content designed to help the right people understand, find and choose the organisation across traditional and AI-powered search.
Two teams, one clearer view of the business
See the financial, strategic, creative and digital expertise the partnership brings together.
Useful when the next move crosses more than one discipline
The partnership may be useful when you are:
- Planning the next stage of the business
- Reviewing performance before making a significant investment
- Entering a new market or launching a new service
- Repositioning or rebuilding the brand
- Facing an opportunity that requires commercial and customer thinking at the same time
Christine McNamara: Director, BB&S and Firebrand
Leadership with a view across the whole business
As a Director of both BB&S and Firebrand, Christine helps connect financial insight and business planning with the strategic, creative and digital capability required to move the work forward. Her role gives the partnership a practical connection at leadership level, while both teams continue to contribute their own specialist experience.
meet Christine and the boardFAQs
FAQs about BB&S + Firebrand
What is the BB&S + Firebrand partnership?
It is a closer working relationship between BB&S and Firebrand. It connects BB&S’s accounting, financial and business advisory expertise with Firebrand’s strategy, brand, marketing and digital capability.
Who is the partnership for?
It is available to existing and new clients of either team. It is most useful when an opportunity or business problem reaches across financial, commercial, customer, marketing or technology decisions.
Do I need to work with both teams?
No. We involve both teams only where the additional expertise would materially improve the thinking or the work. Many engagements will continue to be led by one specialist team.
How does an engagement begin?
You can contact either BB&S or Firebrand. We will discuss what is happening, identify the expertise required and recommend a sensible first step. That may be a joint discovery conversation, a referral or a piece of work led by one team.
Which team should I contact first?
Whichever team you already know, or whichever feels most relevant to the immediate question. We will make the connection from there if another perspective would help.
What can the teams help with?
BB&S provides accounting, financial insight and business advice. Firebrand provides strategy, branding, marketing, content, websites, digital development and search visibility. Where those needs overlap, the teams can plan and work together.
Will every project involve both teams?
No. The point is access to the right expertise, not adding people unnecessarily. We will be clear about who needs to be involved and why.
How will information be shared between the teams?
We will explain what information is needed, who needs access to it and why. Information should only be shared between the teams with the appropriate client permission and in line with each organisation’s privacy and confidentiality obligations.
What does the next move need from both sides?
Bring us the opportunity, pressure point or decision in front of the business. We will help work out who belongs in the conversation and where the work should begin.