SCOTT has been producing innovative engineering solutions for the last 100 years! With customers in 88 countries and production bases in NZ, USA, Germany, China and Australia - SCOTT is a true global leader. Their new website needed to reflect that.
With all of this considered, our goal, put simply was to develop a world class website with an International feel and focus. Fundamental to the project was incorporating the five existing brands under one - while still ensuring strong brand equity for each (no small order!). Second to this (by a slim amount) was specifically lead generation and marketing automation integration with Global Giant - Salesforce.
Our design solution was lead by an extensive information architecture review to bring the relevant sections from the five existing websites into one cohesive and easy to use navigation. The SCOTT branding informs the overall look, however, each brand landing page is in line with its own identity. As an International sales tool, the site needed to be multilingual and the global presence is apparent through the carefully crafted information unique to each region. A site wide Sales Force integration has ensured further streamlining of orders and makes lead generation nurturing for the different brands a breeze. With an abundance of products from all kinds of industries, product filtering is modelled off traditional eCom filtering.
With one website rather than six for the companies key brands SCOTT technology now have the ability to simply and quickly update their online presence themselves. The development of a staff intranet has simplified internal comms and files storage. In depth salesforce integration has also streamlined sales processes.
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Katy Miller |