telling the story of provenance
Accuracy, integrity and transparency through storytelling were at the forefront of our web solution for Oritain. As a truly global company, Oritain provide scientific traceability methods to prove product provenance and authenticity for some of the largest brands such as Lewis Road Creamery, Silver Fern Farms and GE Healthcare.
Through leading edge technology, Oritain work with a very broad range of industries. For example within honey, the origin can be proven by tracing the jar right back to a batch number associated with a set supplier. Oritain does this by investigating the molecules that make up a product and narrowing origin down to set geographical region. The main vision for the website was to highlight the trust, and huge list of global partners in addition to proving how leading edge Oritain are within their industries.
The creativity within the team has allowed us to produce a striking yet simplistic design enabling content to shine. Our design process was made easy being able to leverage off the strong brand and vision held by Oritain. The highly visual design also showcases Oritain's global partners ensuring brand equity for these companies. Through the integration of Hail news, industry updates and case studies are interwoven throughout. With a growing consumer desire for fresh and safe food, the new solution includes the traceability and verification feature whereby a shopper can enter the code found on their product. This provides them with information pertaining to its origin and authenticity.
The new web presence has enabled Oritain to showcase updates on the industries through Hail’s publishing tool. The easy nature of the platform means the multiple team members around the world can easily keep website content fresh. Through conversion tracking Oritain are able to measure success by tracking sales leads and more.
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Taryn Ormsby |