Mild Red is a premium New Zealand made fashion label, based right here in Dunedin. The label specialises in textural, sculptural, monochromatic knit and woven collections that are described as having a tough elegance style.
After Mild Red undertook a brand refresh, it meant it was time for the website to do the same. The website was to reflect the brand's premium and high-end positioning, which was achieved through the amazing product imagery as well as keeping the website clean, minimising clutter, and letting the products speak for themselves
If quality, contemporary, high-end fashion is up your alley - make sure you check it out.