Glen Maher from Maher Shoes approached us with the dream for his new venture and we stepped in to help with all things digital. The website needed to include a customisation feature to design your shoes and the ability to preview these. The addition of The Society allows shoppers to choose a number between one and one million and then have the chance to win during each of the 1,230 draws. To deliver the website our team's expertise in design, user experience, photography, videography, branding, packaging, marketing automation and SEO needed to come into play.
Starting with a workshop to drive the brand direction the diversity of the Maher Millions audience became clear, as did their many different motivations. The brand is simplistic, premium and established through gold colouring and a crest-like application. This visual identity was then rolled out across packaging, tissue paper, shoe embroidery and event/point of sale collateral. Our eCommerce solution carries through the key shopper personas identified to aid navigation for all users. The customise functionality steps users through what could be an overwhelming decision simply. To showcase each product in their glory we've combined a 360 degree view, in-situ photography and in time user generated content.
The focus of the digital strategy is to firstly build up a loyal following and establish consumer trust through influencers and user generated activity. Driving traffic through social channel such as Instagram and Facebook and utilising the power of remarketing. Carefully targeted campaigns have then enabled us to direct our different personas to tailored landing pages with messaging and products to suit. We're stuck into social media, pay-per-click and search marketing, Google Shopping, influencer and email marketing. In the first two weeks we saw 140,830 ad impressions and 142,700 post impressions. The store also ranked in the top 4% of Shopify sites launched that week for traffic.
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Taryn Ormsby |