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Community Care Trust

Enabling Great Lives

Community Care Trust, is a not for profit charitable trust known for their support with youth and adults with intellectual disabilities and autistic spectrum disorders across Otago and Southland.

www.cct.org.nz

the brief

Repositioning to a more client facing approach and to steer clear of the ‘norm’ of most referral organisations, Community Care Trust wanted Firebrand to create a brand & website with approachability, inclusion and care at the heart.

the solution

The brand refresh represents the 5 key groups in Community Care Trust’s team through the use of the colours, pink, yellow, green, blue and purple.  After speaking openly to the concerns that people with intellectual disabilities have about living and participating as valued members of their communities in the development of the website. The solution was a people-focused, user-driven approach that made access to key content as efficient as possible through the use of natural language search on the site and accessibility tools such as the dyslexia font and the option to increase or decrease the font size.

24
Videos Produced
20%
Increase in Engagement

the results

The Community Care Trust website supports and promotes its strategic objectives of increasing awareness, promoting services, recruitment, process development and forming and maintaining partnerships. An organisation with the vision to connect communities that truly value and celebrate diversity. The brand application has extended far beyond the website and has been applied to Otago and Southland’s Community Care Trust offices with environmental graphics throughout the interior and both locations have new external signage as well as numerous brand collateral applications from stationary to drink bottles.

We found the approach of Firebrand to be inclusive, considerate and collaborative and the working group readily interacted with the Firebrand team. Firebrand also filmed a number of videos for our website of people sharing their stories. They showed patience and empathy and people reporting feeling at ease with their team. The end result has received great feedback.
Pam Tomkins

chat to us about Community Care Trust

Georgina Guthrie | georgina@firebrand.nz | 027 825 7691