The Brief

Dairy giant Miraka based in Taupo, approached us over a year ago now with the story of Whaiora, a new to market premium smoothie blend. The Whaiora brand team wanted to portray this story through a website that highlighted each individual ingredient and the goodness that has gone into each can. The key vision - to have a socially integrated feel that would drive interaction and a loyal following. Alongside this website was the need for a marketing strategy and implementation including marketing automation, email marketing, ppc advertising, social media support, analytics dashboard creation and remarketing. 

The Strategy

We started off with a full strategy and the creation of an activation site used to create hype and couple as a promotional tool to build an initial database. Our next phase upon product launch was marketing support and implementation in the form of SEM, Marketing Automation and Analytics Reporting. Phase two is to assist the team on the ongoing global strategy beginning in the Singapore space at the start of 2018, and Australia to quickly follow.

The Development

We recently created an eCommerce store that had warehouse fulfilment capabilities made possible through an integration with Microsoft Dynamic Navigation. The design of this was driven from Whaiora's creative agency in Taupo, Legend. We've loved collaborating with the team to bring the vision to life and add expertise in terms of user experience, marketing prompts and interaction.

If you want to get some goodness into your life head on over to Whaiora's website whaioragoodness.com