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Aotea Group

Nationwide Trade Experts

Aotea Group is a nationwide network of trade service experts providing electrical, security, communications, fire alarm, heating & cooling services across New Zealand. With over 50 years of collective experience, Aotea Group came to Firebrand for a new strategic direction and channel recommendations that would help them achieve their core business initiatives and serve their customers more effectively.

www.aoteagroup.nz

the brief

Firstly, the Aotea Group team engaged in a Discovery session with Firebrand that highlighted some of the key challenges for staff, customers and employees. Huge learnings were uncovered in the following empathy interviews and surveys to gain feedback and insights. The outcome of this discovery process served as the key driver for strategic marketing outcomes. Putting our design and digital minds together, a cross-medium, cross channel message ‘Aotea, We Are Here’ was created to put a spotlight on the hard work Aotea do in the background, the unsung heroes, always there for New Zealanders. From there, we prioritised their marketing efforts starting with their key platform…a new Aotea Group website.

the solution

With 25 businesses in over 28 separate locations across New Zealand, we needed to find a way to give visibility to and connect directly with the full spectrum of local Aotea businesses across New Zealand, whilst also demonstrating the national capabilities and scale that Aotea Group have collectively. The solution also needed to educate and inform customers about the full breadth of Aotea Group’s services and demonstrate their nation-wide capabilities.

The new Aotea Group website offers users a clean layout, simple navigation structure and user-friendly functions. Through this easy-to-navigate design, website users can learn about Aotea Group, their services, read case studies and learn more about each of the local Aotea companies and the industries they work with. Most importantly, users can contact Aotea Group companies quickly and easily with the new location finder. The website has fresh and engaging content and is also fully-responsive, meaning that it can easily be navigated through a multitude of devices, including desktops, laptops, mobile devices, tablets, and more.

28
Locations
127%
Increase in Engagement
28
Cake Deliveries

the results

All successful projects thrive on a trusting, genuine, collaborative relationship between client and agency. The incredible collaboration between Firebrand and the Aotea Group team ensured the website launch was a huge success. Resulting in a dramatic cultural shift internally and positive interactions with their customers externally. The website is an exciting step forward for Aotea Group in line with their new strategic direction, and Firebrand are pleased to continue with an ongoing relationship as the chosen strategic partner for Aotea Group.

We had a need to refresh a successful but tired image, message and position in the market, and working with Firebrand helped us explore what it was that really made our companies great and which attracted and inspired our people to excel. Rebecca and her team helped us understand that what really matters is communicating our story to the people that don’t yet know us and who we really need to reach, and that crafting that story for them, is far more important than how best to tell us our own story. Firebrand have assembled a high performance team of fantastic creators and communicators and we are all the better for having worked with them.
Allistair Hogg

chat to us about Aotea Group

Taryn Ormsby | taryn@firebrand.nz | 022 541 7061